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Home Services Brand Identity Design

Brand Identity Design

Brand-Identity-Design

What is a brand?

A brand is a person’s gut feeling about a product, service, or company. It is a way for companies to connect emotionally with customers, become irreplaceable and create a lifelong relationship.

It has 3 primary functions:

Navigation

It helps consumers choose from an unending selection of choices.

Reassurance

A brand communicates the qualities and ethos of a company, product or service and reassures customers that they have made the right choice.

Engagement

Brands must use unique imagery, language and associations to encourage customers to identify with it.

What is a brand identity?

A brand identity forms a tangible representation of your business and helps you to engage with your customers senses. It take combines different elements and unifies them into a whole.

Your brand can interact through a multitude of opportunities with your customers.

Brand Identity Touch Points

What are Brand Identity Ideals?

Vision

A compelling vision by an effective, articulate, and passionate leader is the foundation and the inspiration for the best brands.

Differentiation

Brands always compete with each other within their business category, and at some level, compete with all brands that want our attention, our loyalty and our money.

Flexibility

An effective brand identity positions a company for change and growth in the future. It supports an evolving marketing strategy.

Meaning

The best brands stand for something – a big idea, a strategic position, a defined set of values, a voice that stands apart.

Durability

Durability is the ability to have longevity in a world in constant flux, characterized by future permutations that no one can predict.

Commitment

Organizations need to actively manage their assets, including the brand name, the trademarks, the integrated sales, marketing systems and the standards.

Authenticity

Authenticity is not possible without an organization having clarity about its market, positioning, value proposition and competitive difference.

Coherence

Whenever a customer experiences a brand, it must feel familiar and have the desired effect. Consistency does not need to be rigid or limiting in order to feel like one company.

Value

Building awareness, increasing recognition, communicating uniqueness and quality and expressing a competitive difference creates measurable results.

Would you like to know more about how we can develop your Brand Identity? Contact Reality Digital Marketing today.

Contact Us

Our Work

  • Limitless Experiences VIP Concierge – Website Development

    web development

    Limitless Experiences VIP Concierge – Website Development

    web development

  • Canning & Associates Chartered Accountants | Corporate Brand Identity

    web development

    Canning & Associates Chartered Accountants | Corporate Brand Identity

    web development

  • Web Development – Ocean Jewels Fresh Fish

    web development

    Web Development – Ocean Jewels Fresh Fish

    web development

  • Branding – Thwala Motor Group

    corporate brand identity

    Branding – Thwala Motor Group

    corporate brand identity

  • Branding – La Boutique Eyewear

    corporate brand identity

    Branding – La Boutique Eyewear

    corporate brand identity

  • Web Development – Rosdave Diamonds

    web development

    Web Development – Rosdave Diamonds

    web development

Related Services

Brand Identity Design

The brand identity is the physical and visual elements of a brand.

Learn More

Logo Development Design

A logo is a graphic emblem, or symbol that is used by businesses as a form of public recognition. Logos are either purely made of only graphics or are made of the company logo.

Learn More

Naming and Tagline Development

The catchphrase or a slogan used by a business or company that makes a point to be remembered by people. They are often catchy and memorable. They are usually short and to the point.

Learn More

Brand Guide Document

Brand guidelines are a collection of documents which are put in place to be used in the design of a company’s brand.

Learn More

Stationery Design

The design of personalised stationery to include a company’s logo or brand on specific stationery for example pens, pencils and diaries.

Learn More

Reality Digital Marketing Agency

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Tel: +27 79 6813233
Email: hello@advertisingreality.com

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          • Presentations
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      • Content Marketing
        • Blogging
      • Email Marketing
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    • Graphic Design
      • Annual Reports
      • Brochures and Collateral
      • Catalogues
      • Coffee Table Books
      • Custom Made Magazines
      • Flyers and Inserts
      • Newsletters
      • Posters
      • Print Advertising
      • Signage Design
        • Banners
        • Full Colour Large Format Graphics
        • Vehicle Graphics and Branding
        • Vinyl Decals
        • Wallpaper Design
        • Window and Wall Lettering
    • Marketing Collateral
    • Media Production
      • Film and Video Production
        • 2D and 3D Animation
        • Corporate Video Production
          • Explainer Videos
          • Logo Animation
          • Marketing Viral Videos
          • Product Demo Video
          • Training Videos
          • YouTube Adverts
        • Music Video Production
        • TV Commercial Production
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        • Commercial and Advertising Photography
        • Corporate Photography
        • Event and PR Photography
        • Fashion Photography
        • Fitness Photography
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        • Portrait Photography
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