Why does your company needs a Brand Guide Document?
So just what is a brand identity style guide, or standards manual? Such a document defines a corporation’s or institution’s graphical identity, including its logo and how it’s used, as well as logo straplines, fonts, colors, numeric styles, you name it. Such guides can be extremely thorough and extend to concrete examples of how these elements must be used for such things as business cards and letterhead, as well as for digital media.
The idea is to ensure a graphical consistency that will unfailingly support the brand identity.