The brand identity is the physical and visual elements of a brand.
A logo is a graphic emblem, or symbol that is used by businesses as a form of public recognition. Logos are either purely made of only graphics or are made of the company logo.
The catchphrase or a slogan used by a business or company that makes a point to be remembered by people. They are often catchy and memorable. They are usually short and to the point.
Brand guidelines are a collection of documents which are put in place to be used in the design of a company’s brand.
The design of personalised stationery to include a company’s logo or brand on specific stationery for example pens, pencils and diaries.