Typing an email will take approximately an hour or two, using recurring email templates and all that will need to be done is approving the email. A week’s work can be accomplished in just a few hours, and by a single employee.

Many opportunities are provided by email marketing. Emails can be personalised with customer’s names and usernames as well as birthday emails on a customer’s birthday. This provides a personalised experience for customer retention.

Since emails take much less time to be created and sent than any other form of marketing, you can communicate with customers more frequently. For example, instead of only being able to send a catalogue once a month, emails can be sent weekly.

Drip Marketing or Drip Marketing Campaigns refer to an automated email campaign, life-cycle emails, auto-responders and marketing automation. This form of marketing is used to engage customers on an ongoing basis to create leads and generate brand awareness. It refers to marketing strategies known as Nurturing Leads | Welcoming | Onboarding | Abandoned Shopping Carts | Recommendations | Renewals | Confirmations | Engagement | Courses | Unsubscribes

Information can be traced, which is helpful in figuring out what is successful and what is not in email marketing. Information on how many people opened an email, who clicked on a link, what specific link was clicked on, how many people complained about the email being “spam”, who unsubscribed and most importantly if the email made it to the recipient’s inbox.

Emails require no paper; therefore the company’s paper trail can be completely eliminated.