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Home Services Digital Marketing Email Marketing

Email Marketing

Email Marketing

What is Email Marketing?

Email marketing is when a company sends a mass commercial message to a group or groups of specific people by email. Any form of email communication is considered email marketing if it helps build customer trust in your product/s or brand recognition.

How Will Email Marketing Effect my Company?

Email marketing is easier and more efficient in a way that allows you to always be connected with customers and clients, and at the same time still be promoting your business. It is an easier and quicker way to reach your targeted audience without needing large quantities of printing space in magazines, television advertising or radio advertising.

Benefits of Email Marketing for Your Business:

Time and effort will be reduced

Typing an email will take approximately an hour or two, using recurring email templates and all that will need to be done is approving the email. A week’s work can be accomplished in just a few hours, and by a single employee.

Personalised emails

Many opportunities are provided by email marketing. Emails can be personalised with customer’s names and usernames as well as birthday emails on a customer’s birthday. This provides a personalised experience for customer retention.

Frequent communication

Since emails take much less time to be created and sent than any other form of marketing, you can communicate with customers more frequently. For example, instead of only being able to send a catalogue once a month, emails can be sent weekly.

Drip Marketing

Drip Marketing or Drip Marketing Campaigns refer to an automated email campaign, life-cycle emails, auto-responders and marketing automation. This form of marketing is used to engage customers on an ongoing basis to create leads and generate brand awareness. It refers to marketing strategies known as Nurturing Leads | Welcoming | Onboarding | Abandoned Shopping Carts | Recommendations | Renewals | Confirmations | Engagement | Courses | Unsubscribes

Track sales and user management

Information can be traced, which is helpful in figuring out what is successful and what is not in email marketing. Information on how many people opened an email, who clicked on a link, what specific link was clicked on, how many people complained about the email being “spam”, who unsubscribed and most importantly if the email made it to the recipient’s inbox.

Going green

Emails require no paper; therefore the company’s paper trail can be completely eliminated.

Does your business have an effective email marketing strategy?
Contact Reality Digital Marketing today.

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  • Limitless Experiences VIP Concierge – Website Development

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    Limitless Experiences VIP Concierge – Website Development

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  • Canning & Associates Chartered Accountants | Corporate Brand Identity

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    Canning & Associates Chartered Accountants | Corporate Brand Identity

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  • Web Development – Ocean Jewels Fresh Fish

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    Web Development – Ocean Jewels Fresh Fish

    web development

  • Branding – Thwala Motor Group

    corporate brand identity

    Branding – Thwala Motor Group

    corporate brand identity

  • Branding – La Boutique Eyewear

    corporate brand identity

    Branding – La Boutique Eyewear

    corporate brand identity

  • Web Development – Rosdave Diamonds

    web development

    Web Development – Rosdave Diamonds

    web development

Related Services

Search Engine Marketing

Search engine marketing is a type of marketing on the Internet that promotes websites mostly through paid advertising. This is done by increasing how noticeable they are in search engine result pages.

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Search Engine Optimization

Search engine optimization focuses on how search engines work, what people or customers search for and the text or keywords that are typed into search engines and which search engines are preferred over others.

Learn More

Content Marketing

To create an advert that will catch a consumer’s attention, you need to have content that is eye catching and stands out from the rest.

Learn More

Email Marketing

Email marketing is when a company sends a mass commercial message to a group or groups of specific people by email. Any form of email communication is considered email marketing if it helps build customer trust in your product/s or brand recognition.

Learn More

Social Media Marketing

Social Media Marketing offers a whole new platform for businesses and companies to share their brand, content, services and products. Using social media to market your business and products can help you grow your business and help obtain more customers.

Learn More

Mobile Marketing

Mobile marketing refers to the marketing one does on a mobile device, such as a cell phone or tablet. Mobile marketing refers to ads that appear on cell phones, tablets and any other mobile devices. Ads that appear on these mobile devices are referred to as mobile marketing.

Learn More

Viral Marketing

Viral marketing is a marketing technique that uses social networking, social media and other types of technology to try and produce and increase brand awareness.

Learn More


Reality Digital Marketing Agency

4 Craig Road, Lakeside
Cape Town,
South Africa
7945

Tel: +27 79 6813233
Email: hello@advertisingreality.com

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