What is Mobile Marketing and How Does it Work?
Mobile marketing refers to the marketing one does on a mobile device, such as a cell phone or tablet. Mobile marketing refers to ads that appear on cell phones, tablets and any other mobile devices. Ads that appear on these mobile devices are referred to as mobile marketing. The ad formats,content and styles vary as many different platforms use their own technique for their advertisements.
One of the many mobile marketing strategies that businesses can take advantage of is to use Geo-Location technology to reach users with in-device messages.
The objective of these messages is to drive customers to the businesses nearest store location to take advantage of sales and promotions.
As with all forms of digital marketing, users interaction can be monitored and analyzed providing valuable data and insight.