What is Search Engine Optimization?
Search engine optimization refers to the not paid for or “organic” search results within a search engine. Internet users generally prefer not to scroll through pages of results, therefore the higher ranking your business has in an organic search, the higher the chance of the site being visited by the user.
Search engine optimization focuses on how search engines work, what people or customers search for and the text or keywords that are typed into search engines and which search engines are preferred over others.
Optimizing a website to its best capacity may involve editing its content, increase the relevance it will have to certain keywords and to remove any barriers that may be faced by the search engines.