Mobile Marketing Strategy
Businesses have quickly learnt that mobile websites are an absolute necessity in the digital marketing strategy landscape.
By being an early adopter of new mobile technology, a business can have a tremendous advantage over their competitors.
Mobile marketing lends itself to large number of integrated marketing campaigns. For example, consumers use their mobile devices while watching television and at live events and this can give brands a chance to instantly engage consumers.
One of the most important steps you can take to generate leads with mobile marketing is to ensure that your website has a responsive design framework, which will allow your website to be scaled proportionately across all mobile and smart devices.
