Does your business have a Social Media Crisis Management Strategy?
It is essential that business and brands communicate effectively in the social media age, but as important to truly listen to the social conversation and respond in the way that align with both brand and customer expectations.
Brands need to understand the how online conversations roll out.
Here are some key considerations:
- Any individual’s voice in social media can be heard.
- Brands have more difficulties than individuals in avoiding bad news.
- With the rapid sharing rate of viral information, kindred spirits can easily become aware of others who share their criticisms.
- Bad news travels faster than good news.